About Us | Go Green Now – UK’s Sustainable Business Directory

There is a clear and growing frustration within the sustainability sector.

As the world has begun to wake up to the climate crisis, our founders noticed a significant disconnect in the UK market.

Whilst there has always been an abundance of responsible customers within the world, desperately searching for authentic, sustainable products, it’s become more apparent that they can easily find themselves lost in a sea of “greenwashed” marketing, or not knowing where to look for products and services that match their eco-friendly values.

On the other hand, there are an equally large number of outstanding green businesses and innovators who are working in isolation and lacking a platform to reach the right audiences and scale their impact.

Based on this evidence, it’s fair to say that the sustainability sector is notoriously difficult to navigate, with businesses lacking the visibility they deserve, and ethical suppliers being difficult to identify or verify.

Go Green Now’s founder recognised that for the transition towards a sustainable economy to succeed, we need more than just eco-friendly products;

We needed an ecosystem. The sector needed Go Green Now.

Go Green now has since adapted to the sector’s growing needs and grown to become the “connective tissue” of the UK’s environmental movement, offering:

A source of green confidence: via a platform that removes the guesswork for consumers who’re looking for verified sustainable businesses
A collaborative hub: within a directory where businesses aren’t just names on a list, but active participants within a like-minded sustainable community who’re seeking partnership opportunities, business to business relationships and a green hub that accommodates networking and events.
A catalyst for growth: via a fully engaged team of sustainable experts who are dedicated to accelerating the growth of the green economy by making “going green” the default choice, not the difficult choice.

Vision

We envision a future where the green choice is the easy choice; a world where connecting sustainably responsible businesses with the right customers and other businesses is easy.

Mission

To accelerate the growth of the green economy by making sustainability accessible, credible, and collaborative. We aim to simplify the process of going green for all sustainable stakeholders.

Values

Integrity & Transparency
Community First
Innovation & Pioneering
Action-Orientated
Networks & Connections

MANAGING DIRECTOR

Lauren Rabbitte

MARKETING MANAGER

Jack Anderson

SUSTAINABILITY CONSULTANT

Darryn Barclay

SALES & PARTNERSHIP EXECUTIVE

Andrea Burgos

SENIOR WEB DEVELOPER

Hamelraj Rajendran

Client Testimonials

What I love most about Go Green Now is the community aspect.

We found new clients, but have also discovered other amazing sustainable businesses in our area to partner with.

The networking opportunities have been invaluable, and it feels great to be part of a directory that truly supports a greener future.

Green Agenda

A huge thank you to the Go Green Now team for bringing together leaders across sustainability, healthcare, and finance for such thought provoking conversations.

It was a privilege to listen, learn and connect with so many people committed to building a more sustainable future.

Faisa Omar (Founder Sama AI)

Listing our business on Go Green Now’s Green Business Directory has been a fantastic decision.

We’ve seen a noticeable increase in qualified leads and, more importantly, gained new customers.

It’s truly an effective advertising space for businesses looking to connect with a green-conscious audience.

Chris Fink (Managing Director ECS)

Thank you for some good conversations about important topics.

Oistein Jensen (Chief Sustainability Officer Odjfell SE)

One of the best events that I’ve attended this year!

Katherine Valderrama Caviedes (Specialist Green Finance CARE Peru)

This has definitely been the highlight of my London Climate Action Week!

Dr. Anna Katharina Meyer (Co-Founder Finding Sustainia)

We’re incredibly impressed with the effectiveness of the Green Business Directory.

The advertising space isn’t just about visibility; it’s about attracting the right kind of attention.

Since joining, we’ve generated a significant number of new sales leads, directly contributing to our growth.

Highly recommend for any UK business focused on sustainability.

Adam Lighton (Operations Director The Greener Side)

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